Digital & SocialMedia Marketing
Benefits of Social Media Marketing
With such widespread usage and versatility, social media is one of the most effective free channels for marketing your business today. Here are some of the specific benefits of social media marketing:
Humanize your business
Social media enables you to turn your business into an active participant in your market. Your profile, posts, and interactions with users form an approachable persona that your audience can familiarize and connect with, and come to trust.
Generate leads and customers
You can also generate leads and conversions directly on these platforms, through features like Instagram/Facebook shops, direct messaging, call to action buttons on profiles, and appointment booking capabilities.
Increase brand awareness
he visual nature of social media platforms allows you to build your visual identity across vast audiences and improve brand awareness. And better brand awareness means better results with all your other campaigns.
Build relationships
These platforms open up both direct and indirect lines of communication with your followers through which you can network, gather feedback, hold discussions, and connect directly with individuals.
Benefits of Digital Media Marketing
Search engine marketing
Search engine marketing (SEM) includes paid search efforts, including pay-per-click (PPC) advertising. With SEM, you pay to show ads to relevant audiences searching for popular terms on search engines, and these ads drive traffic to a webpage of your choice.
Social paid ads
Paid ads on leading social platforms — Facebook, Instagram, Twitter, LinkedIn, and even TikTok — help businesses put themselves in front of millions of potential customers. Many social platforms put a premium on paid ads, prioritizing them above organic content.
Video marketing
Video content is a great way to pack a lot of information into a short visual format, which can help you make a bigger impression on your audience. Sharing videos on YouTube or TikTok allows you to target specific people with your content, and it’s cheaper than paying for a traditional TV spot.
Forum engagement
Brands can monitor common questions on forums like Quora or industry boards and provide helpful answers to users’ questions. This positions you as an expert while subtly promoting your brand.